Evaluation Task 4

Poster

Here is our poster for the band Cape Karoo this is part of our media coursework and this goes hand in hand with the music video and digipak to create a full media package. Again we went with the indie look, we did not use an image of the band and the only conventional element of this poster is the tour dates and the record label logo.

Feedback on evaluation Task Three

Love the video interview has the potential to be a ficus group - i feel that there are some really good points made in feedback. You do need to cover your target audience as well and compare the two sets of comments.
You then ned to address the set evaluation task, which is aking you to interpret the different ways in which the audience are responding to the MV and th emusic publicity campaign that you have put together. If you do this as soon as possible, it would be much appreciated.

Feedback on Evaluation Task Two

There is a sound presentation of the music campaign that you have produced. You use real media products alongside your own which is good. Also I like the way in which you have applied the Star image - this could be extened to discussing brand identity and the marketing mix that you wanted to create - you touch on this briefly in terms of where the products would be placed. You must complete the presentation, there are two blank slides to complete please.

Focus Group 1

Focus Group Questions

Did you enjoy the music video Run?

What were your favorite elements of the video ‘Run?

Did you understand the concept behind the video

Did you think the narrative was clear? Explain why?

Did you feel that you could relate to the Media product?

What did you think of the choice band members and costume ?

Would you watch this video again? If so, why? What attracts you to the video?

Would you listen to this band again? What do you like/dislike about them?

What could you improve about this video?

Example of a Focus Group

A focus group is used to get feedback on a product weather it be media related or not. The way it works is a group will be assembled in a room to watch a pilot for instance they will then be questioned on it with questions such as; What do you think this product stands for? and what was your favourite part? This helps the directors and distributors know where and when they should show the product and also to what kind of audience they are pitching for young or old, male or female.