Evaluation Task 1

Final Poster Design

This is out final poster design, we chose to draw out our design by hand to give it that shabby earthy, indie feel. I hope you will all agree that this has work and has created a happy indie image for our band.

Final Digipak Design

Here is out final digipak design for Cape Karoo's album "Run", as you will see we have added an abstract image of the lead singer on the far right panel to add a little more detail to the final product, I am sure you will all agree that this design is a lot better than the original standard one.

Photoshop

This is Photoshop CS5 the extended version this is the fastest most advance version of Photoshop there is at the moment. We started out by using a blank canvas that we painted black, we then started to add the images that where brought together by the whole image, the poster consists of 11 layers these consist of the black background, clouds, little people and block colours to complete the top of the tree.  

This whole process took longer than expected due to the lack of ideas flowing at the time, I am now fluent in another programme which is also good. Photoshop is an interesting clever programme that can be used to manipulate images and create things such as this poster. 

Final Poster Design

Since the last poster upload I did not much has changed apart from the top of our tree is now blocks of colour; greys and browns to be precise and we have added a blue sky with pink clouds which contrasts nicely with the black below the tree symbolising that everything is better up above the tree. The poster is now the most indie and alternative that I feel it can be. 

Directors Commentary - Task 4

RUN

Good  and considerate understanding of the technologies used in production of the video, for example in terms of the types of camera’s used and the quality available.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching’.  This is sustained and thorough and accurate in discussion of the branded themes of creativity, authenticity and ‘hippie’ theme of the video

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well for example in FCP: particularly to selection and construction of narrative, editing techniques, such as cross cutting and the pacing used.   This knowledge and understanding is evident in the use of colour saturation and adjustments.

Commentary attempts to evaluate online technologies, the use of creativity which the digital technologies enabled.

Excellent command of terminology and well presented.  There is sustained justified decision making links between the technologies used the product and audience reception in terms of the creativity that the group used.. 

Evaluation Task 4

Poster

Here is our poster for the band Cape Karoo this is part of our media coursework and this goes hand in hand with the music video and digipak to create a full media package. Again we went with the indie look, we did not use an image of the band and the only conventional element of this poster is the tour dates and the record label logo.

Feedback on evaluation Task Three

Love the video interview has the potential to be a ficus group - i feel that there are some really good points made in feedback. You do need to cover your target audience as well and compare the two sets of comments.
You then ned to address the set evaluation task, which is aking you to interpret the different ways in which the audience are responding to the MV and th emusic publicity campaign that you have put together. If you do this as soon as possible, it would be much appreciated.

Feedback on Evaluation Task Two

There is a sound presentation of the music campaign that you have produced. You use real media products alongside your own which is good. Also I like the way in which you have applied the Star image - this could be extened to discussing brand identity and the marketing mix that you wanted to create - you touch on this briefly in terms of where the products would be placed. You must complete the presentation, there are two blank slides to complete please.

Focus Group 1

Focus Group Questions

Did you enjoy the music video Run?

What were your favorite elements of the video ‘Run?

Did you understand the concept behind the video

Did you think the narrative was clear? Explain why?

Did you feel that you could relate to the Media product?

What did you think of the choice band members and costume ?

Would you watch this video again? If so, why? What attracts you to the video?

Would you listen to this band again? What do you like/dislike about them?

What could you improve about this video?

Example of a Focus Group

A focus group is used to get feedback on a product weather it be media related or not. The way it works is a group will be assembled in a room to watch a pilot for instance they will then be questioned on it with questions such as; What do you think this product stands for? and what was your favourite part? This helps the directors and distributors know where and when they should show the product and also to what kind of audience they are pitching for young or old, male or female.

Task 3

CLICK IMAGES TO SEE THEM CLEARER.

Evaluation task 2

In What ways do your media products use, develop or challenge forms and conventions of real media products?

We watned to use a wide/establishing shot as the conventional opening scene. We wanted to do this so that the audience could see exactly who was in this particular barn scene. As they find out it is a young band who are good friends and tehy are not playing to the audience like most typical music videos. Instead they are "jamming" amongst each other, having fun and a laugh. This was how we wanted our band image to be portrayed and through what it looks like we feel we really achieved this. 

The shot below is when our lead singer first sings the first line of teh song. We felt that it was necessary to have a shot where teh singer is established from the word go. In this case it is the first line. Before this shot we had a shot of each instrument and to complete this sequence we had the voice.

The photo below is a close up. This was important becuase it was leading towards the first chorus adn teh chorus was when the narrative first comes in. We like the close up because it make you really think about what the singer is singing.

Below is when the narrative first comes in. We only wanted it to be a little teaser of what was to come in terms of the narrative so we kept this particular shot very short. We added a super 8 type of effect to make it look like a bunch of friends playing around looking for the music they are hearing being payed by the band in the barn. And as the word "Run" is said. It cuts straight to these two characters running.

Below is the first shot back from the narrative and it is beginning of the second verse. Straight away we watned to again go to a shot of the lead singer to show that it was the beginning of the verse. And more importantly the scene had definetly moved on from the field with the two runners.

Below the friends have all found each other and are now searching to find the barn where the band are playing as they can hear the music and like it. As a result they want to find it.

Below is the closing shot of the music video. The friends who have been trying to search for the band have found the barn but the band has gone and istead there is only speakers playing what seems to be the song. The friends are confused as to how this has happened and they walk of in disappointment.

The DIGIPAK
INSIDE RIGHT: This is what the inside of our digipak will look like. Here we have the CD and the section it stays in. We designed the CD to look like an old vinyl record to go with the vintage style look even thoughit is a modern CD. We did this because we feel that is what the band is about. They like the way music used tobe produced and they want to go for the vintage and original look themseleves. 

FRONT COVER: This is the front cover. We have gone for a cardboard Digipak. Our band likes the idea of this as thy feel that they are doing their part to save the enviroment. They also like the vintage style look of the cardboard. They got an artist to draw an original drawing on each Digipak and they are all different and all individual.

Feedback

Can you post Evaluation Task 1 please