Feedback

Your response is detailed and through and you have been creative with your blogs, I particularly like the use of layout and design which is good presentationYou have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label.  Your clearly identify your target audience and have profiled them well.  Good research into CD covers and you have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs.

Domino Records

We decided as a group that the best cmpany to represent our band would be Domino records, Domino is a british independent record label. Despite being independant they have branched out all over the world to such places as America, Germany and France. Domino Records have had a good run over the past with artists and bands such as The Arctic Monkeys, Franz Ferdinand and Queens of the Stone age.

DIGIpak First draft.

Here is my first design idea, following what I said on my last post about album covers I like and I feel would be a good start for this up and coming band. The image on this page although it was taken by me it has nothing to do with the band in question. The image is of a man walking alone up a steep hill, the picture has a lot of head space meaning that he is on a journey or perhaps "RUN"ning from something, The male is in silhouette form sort of conforming to what I said about him not being relevant to the band. "Cape Karoo" is the biggest writing as the band name is what we need people to remember and the Album name "Run" is the only writing the right way up because it is still important but smaller text.  

DIGIpak Covers

Album cover research.

Above are some album covers much like the one I feel we should have for our band this year. The images on the front of the DIGIpak have nothing to do with the band in question. Starting from the left The arctic monkeys CD cover; this has no album name and the male on the front is not even in the band he is simply a friend of the groups and I am sure if you dig around there is a valid story behind this image. Then we have vampire weekend the image is that of a chandelier and the framing is off meaning the picture is crooked and again has no album name or anything. Then we have the right image taken from the front cover of "Favorite worst nightmare" by the arctic monkeys; this again has an image that has nothing to do with the album or that band but some how works. With all the images on this page as references I think you can see for yourself where I think our DIGIpak should be heading.

Our Target Audience.

Below is what we feel is the criteria for the target audience of the band Cape Karoo that we have put together.

-  Both male and female audience between the ages of 17-35.
-  Underground and experimental music followers.
-  Blog followers.
-  Indie fans.
-  People who prefer the use of real instruments used creatively rather then fully electronic-produced.
-  Fans who appreciate music for the talent rather than the star image.
-  Festival goers (Glastonbury, Isle of White etc.)
-  Alternative and creative profiles ( artists, musicians etc.)

Targeting specific audiences means that we can work out a more effective marketing scheme. We will advertise this band using popular blogs we feel the target audience will keep an eye on as well as at festivals, underground events and also in magazines such as "indie" that I feel targets our audience directly.

The Treatment

The song we are thinking of doing is Run by Vampire Weekend. The reason why we chose this song is because it has a lot of different instruments which sits perfectly with our music video theme of the marching band.

We are planing of using random retro shots such as children at play etc. We want to do these shots with an over exposed sephia effect to give it a ''home-video'' feel.

We will use the idea of a marching band in the field, like in the music video I Love Your Smile.

We also want to include shots of the environment like the field, bicycles, closeups on flowers etc.

We are thinking of using various cameras for our shoot, because the desired effect isn't a perfect, clean shot, but rather a retro, indie feel.

Our song.

This our chosen song, Run by Vampire weekend. We chose this tune because it is fairly unique and really fits in with the video idea. Hippies, instruments, miles and miles of open land and friends, barns and a party all of which go hand in hand with this music genre and most importantly this song.