Directors Commentary - Task 4

RUN

Good  and considerate understanding of the technologies used in production of the video, for example in terms of the types of camera’s used and the quality available.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching’.  This is sustained and thorough and accurate in discussion of the branded themes of creativity, authenticity and ‘hippie’ theme of the video

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well for example in FCP: particularly to selection and construction of narrative, editing techniques, such as cross cutting and the pacing used.   This knowledge and understanding is evident in the use of colour saturation and adjustments.

Commentary attempts to evaluate online technologies, the use of creativity which the digital technologies enabled.

Excellent command of terminology and well presented.  There is sustained justified decision making links between the technologies used the product and audience reception in terms of the creativity that the group used.. 

Feedback on evaluation Task Three

Love the video interview has the potential to be a ficus group - i feel that there are some really good points made in feedback. You do need to cover your target audience as well and compare the two sets of comments.
You then ned to address the set evaluation task, which is aking you to interpret the different ways in which the audience are responding to the MV and th emusic publicity campaign that you have put together. If you do this as soon as possible, it would be much appreciated.

Feedback on Evaluation Task Two

There is a sound presentation of the music campaign that you have produced. You use real media products alongside your own which is good. Also I like the way in which you have applied the Star image - this could be extened to discussing brand identity and the marketing mix that you wanted to create - you touch on this briefly in terms of where the products would be placed. You must complete the presentation, there are two blank slides to complete please.

Feedback

Can you post Evaluation Task 1 please

Feedback

Lots of effort put into the video editing this week - the rough cut of the edit in particular.  Your blog is concise, you make some good points, but these are not followed up in terms of explanation, for example in design of the digipak.  You may want to go back and review such points.

Feedback

The presentation on CD digipak design is good and very informative of how you have developed your idea.  The product and poster needs to be posted next week with an evaluation.  The blog of the shoot day, needs better presentation and the evaluation is concise, you had a big role in the production day, but have not really blogged this  -you need to revise the evaluation carefully - link to production practices, what you did, consider the shot selection, mise en scene etc.

Feedback

Your response is detailed and through and you have been creative with your blogs, I particularly like the use of layout and design which is good presentationYou have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label.  Your clearly identify your target audience and have profiled them well.  Good research into CD covers and you have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs.