Below is what we feel is the criteria for the target audience of the band Cape Karoo that we have put together.
- Both male and female audience between the ages of 17-35.
- Underground and experimental music followers.
- Blog followers.
- Indie fans.
- People who prefer the use of real instruments used creatively rather then fully electronic-produced.
- Fans who appreciate music for the talent rather than the star image.
- Festival goers (Glastonbury, Isle of White etc.)
- Alternative and creative profiles ( artists, musicians etc.)
Targeting specific audiences means that we can work out a more effective marketing scheme. We will advertise this band using popular blogs we feel the target audience will keep an eye on as well as at festivals, underground events and also in magazines such as "indie" that I feel targets our audience directly.
- Both male and female audience between the ages of 17-35.
- Underground and experimental music followers.
- Blog followers.
- Indie fans.
- People who prefer the use of real instruments used creatively rather then fully electronic-produced.
- Fans who appreciate music for the talent rather than the star image.
- Festival goers (Glastonbury, Isle of White etc.)
- Alternative and creative profiles ( artists, musicians etc.)
Targeting specific audiences means that we can work out a more effective marketing scheme. We will advertise this band using popular blogs we feel the target audience will keep an eye on as well as at festivals, underground events and also in magazines such as "indie" that I feel targets our audience directly.
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