In What ways do your media products use, develop or challenge forms and conventions of real media products?

We watned to use a wide/establishing shot as the conventional opening scene. We wanted to do this so that the audience could see exactly who was in this particular barn scene. As they find out it is a young band who are good friends and tehy are not playing to the audience like most typical music videos. Instead they are "jamming" amongst each other, having fun and a laugh. This was how we wanted our band image to be portrayed and through what it looks like we feel we really achieved this. 

The shot below is when our lead singer first sings the first line of teh song. We felt that it was necessary to have a shot where teh singer is established from the word go. In this case it is the first line. Before this shot we had a shot of each instrument and to complete this sequence we had the voice.

The photo below is a close up. This was important becuase it was leading towards the first chorus adn teh chorus was when the narrative first comes in. We like the close up because it make you really think about what the singer is singing.

Below is when the narrative first comes in. We only wanted it to be a little teaser of what was to come in terms of the narrative so we kept this particular shot very short. We added a super 8 type of effect to make it look like a bunch of friends playing around looking for the music they are hearing being payed by the band in the barn. And as the word "Run" is said. It cuts straight to these two characters running.

Below is the first shot back from the narrative and it is beginning of the second verse. Straight away we watned to again go to a shot of the lead singer to show that it was the beginning of the verse. And more importantly the scene had definetly moved on from the field with the two runners.

Below the friends have all found each other and are now searching to find the barn where the band are playing as they can hear the music and like it. As a result they want to find it.

Below is the closing shot of the music video. The friends who have been trying to search for the band have found the barn but the band has gone and istead there is only speakers playing what seems to be the song. The friends are confused as to how this has happened and they walk of in disappointment.

The DIGIPAK
INSIDE RIGHT: This is what the inside of our digipak will look like. Here we have the CD and the section it stays in. We designed the CD to look like an old vinyl record to go with the vintage style look even thoughit is a modern CD. We did this because we feel that is what the band is about. They like the way music used tobe produced and they want to go for the vintage and original look themseleves. 

FRONT COVER: This is the front cover. We have gone for a cardboard Digipak. Our band likes the idea of this as thy feel that they are doing their part to save the enviroment. They also like the vintage style look of the cardboard. They got an artist to draw an original drawing on each Digipak and they are all different and all individual.