Wednesday, 23 November 2011

Digipak



For the Digipak we decided to go for the more alternative, indie style design with the random imagery and the pak being made entirely out of cardboard because we feel our band is earthy and they want to do their part for the environment so recycled cardboard seemed like the best way to go. The font used is not fancy and not glossy because we don't want it to look mainstream in the slightest. Our disc is made to look like a vinyl so it is as "old school and original" as possible.

Prior to the design of this Digipak I did some research and found that the best Digipaks around are the ones that used the random approach such as anything from the streets and the arctic monkeys. Those are the groups that gave us inspiration for our Digipak.

We used Photoshop mainly to produce this media product along with actual drawings from Talisa in our group that are on the Front cover and Inside Left.

I feel this Digipak represents our band very closely. The band is about the music and not about what they look like, they are very pure meaning that no sounds in their music are electronically produced and all instrument based, this Digipak is pure, clean and basic just like out band.

All of the tasks we have been set over the course of this year have been perfect to deliver a new band to the market, a music video, Digipak and Poster are all the things an up and coming band need to get their careers as artists on the go.

We have not yet received any feedback on this product but will be looking to show it to some people in the near future. The particular audience for this band is much like the music they produce very independent and pure so I feel this design will really interest the audience that is out there.

I would perhaps change the fact that there is no imagery of the band although we wanted it this way thinking about it now because they are an up and coming band there should probably some form of band image on there but there is always space for that on the poster.

Using manually drawn art for the Digipak works really well I think and that is definitely a creative skill that was used on this Pak but as I mentioned before this Digipak was mainly produced on Photoshop where not so much of a creative skill but an understanding for the programme is needed.

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